Target New Audiences Including Holiday Shoppers

Gravy Analytics Adds Beauty and Fashion, Holiday Jewelry Shoppers, and New Auto Buyers

Gravy Analytics is excited to launch 17 new audiences for use in digital advertising campaigns. These new audiences make it easy for marketers to reach their target audience, using information about where people go – and what they do – in the real world.

Included in this month’s release are:

Beauty and Fashion – Mobile users who work in beauty and fashion based on attending B2B beauty and fashion events and observed work patterns. This audience is ideal for B2B and B2C companies looking to expand their audience beyond ‘Fashion Shoppers.’

Holiday Jewelry Shoppers – Mobile users who visited jewelry stores, like Kay, Zales, and Jared, during the holiday season. Perfect for retailers who sell jewelry or clothing which could be accessorized with jewelry. Want to make the most of this year’s holiday rush? Don’t forget to target those ‘Last-Minute Holiday Shoppers.’

Auto Buyers – Jeep – Mobile consumers who recently visited a Jeep dealership. Ideal for auto dealers selling Jeeps or companies targeting consumers interested in the Jeep brand.

Need some guidance on targeting consumers who have visited an auto dealer? See Gravy’s recent blog post, 
‘4 Advanced Audience Targeting Techniques That Increase Sales From Digital Ads.’
  Then, check out our auto buyers audiences for other brands including Acura, BMW, GM, Honda, Lexus, Toyota, and Volkswagen.

Browse all new audiences, below, or download the full list of Gravy Audiences available today.

Talk with a Gravy Analytics sales representative to learn how location intelligence can benefit your business.

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