Target New Audiences Including In-Market Car Buyers

Target New Auto Buyers Including Eco Friendly and Family Friendly In-Market Consumers

Gravy Analytics is excited to launch 11 new audiences related to in-market car buyers for use in digital advertising campaigns. These new audiences make it easy for marketers to reach their target audience, using information about where people go – and what they do – in the real world.

Included in this month’s release are:

Auto Buyers – Eco-Friendly and Socially Minded – These in-market car consumers recently visited an auto dealer and are interested in eco-friendly cars. This audience is ideal for car dealers targeting consumers who would like to purchase either a hybrid like a Toyota Prius C or an electric car such as a Tesla. Expand your opportunities to engage with eco-conscious consumers further by looking into our ‘Green Living’ audience.

Auto Buyers – Family Friendly – These in-market auto buyers have recently visited a car dealer and are interested in family-friendly cars. Great for dealers looking to engage with parents (and soon-to-be parents) searching for sedan or SUV with top of the line safety features. Check out ‘Parents‘ or ‘Parents of High School Students‘ for more audience inspiration.

Auto Buyers – Made in America – These in-market car consumers have recently visited a dealership and are interested in cars made in the United States. They want their money to go towards a domestic car company rather than a foreign one. Their loyalty lies with brands such as Ford or Lincoln. 

Location intelligence can help auto dealerships engage with their customers and improve sales performance. Read Gravy’s recent blog post, ‘5 Ways for Automakers to Use Location Intelligence to Sell More Cars and Drive Customer Satisfaction.’

Looking to target auto buyers loyal to specific brands? Explore our audiences for brands such as Audi, GM, Lexus, and Nissan.

Browse all new audiences, below, or download the full list of Gravy Audiences available today.

AudienceDescription
Auto Buyers - Family FriendlyMobile consumers recently attending a car dealership indicating an interest in Family Friendly Cars
Auto Buyers - PerformanceMobile consumers recently attending a car dealership indicating an interest in Performance Cars
Auto Buyers - Made in AmericaMobile consumers recently attending a car dealership indicating an interest in cars Made in America
Auto Buyers - Foreign BrandsMobile consumers recently attending a car dealership indicating an interest in Foreign Auto Brands
Auto Buyers - Domestic BrandsMobile consumers recently attending a car dealership indicating an interest in Domestic Auto Brands
Auto Buyers - CompactMobile consumers recently attending a car dealership indicating an interest in Compact Cars
Auto Buyers - Trucks and SUVsMobile consumers recently attending a car dealership indicating an interest in Trucks and SUVs
Auto Buyers - Eco Friendly and Socially MindedMobile consumers recently attending a car dealership indicating an interest in Eco Friendly Cars
Auto Buyers - Budget CarMobile consumers recently attending a car dealership indicating an interest in Budget Cars
Auto Buyers - Mid Range CarMobile consumers recently attending a car dealership indicating an interest in Mid Range Cars
Auto Buyers - Luxury CarMobile consumers recently attending a car dealership indicating an interest in Luxury Cars

Talk with a Gravy Analytics sales representative to learn how location intelligence can benefit your business.

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