Target New Audiences Including In-Market Car Buyers
November 27, 2019
Gravy Analytics is excited to launch 11 new audiences related to in-market car buyers for use in digital advertising campaigns. These new audiences make it easy for marketers to reach their target audience, using information about where people go – and what they do – in the real world.
Included in this month’s release are:
Auto Buyers – Eco-Friendly and Socially Minded – These in-market car consumers recently visited an auto dealer and are interested in eco-friendly cars. This audience is ideal for car dealers targeting consumers who would like to purchase either a hybrid like a Toyota Prius C or an electric car such as a Tesla. Expand your opportunities to engage with eco-conscious consumers further by looking into our ‘Green Living’ audience.
Auto Buyers – Family Friendly – These in-market auto buyers have recently visited a car dealer and are interested in family-friendly cars. Great for dealers looking to engage with parents (and soon-to-be parents) searching for sedan or SUV with top of the line safety features. Check out ‘Parents‘ or ‘Parents of High School Students‘ for more audience inspiration.
Auto Buyers – Made in America – These in-market car consumers have recently visited a dealership and are interested in cars made in the United States. They want their money to go towards a domestic car company rather than a foreign one. Their loyalty lies with brands such as Ford or Lincoln.
Location intelligence can help auto dealerships engage with their customers and improve sales performance. Read Gravy’s recent blog post, ‘5 Ways for Automakers to Use Location Intelligence to Sell More Cars and Drive Customer Satisfaction.’
Looking to target auto buyers loyal to specific brands? Explore our audiences for brands such as Audi, GM, Lexus, and Nissan.
Browse all new audiences, below, or download the full list of Gravy Audiences available today.
| Audience | Description |
|---|---|
| Auto Buyers - Family Friendly | Mobile consumers recently attending a car dealership indicating an interest in Family Friendly Cars |
| Auto Buyers - Performance | Mobile consumers recently attending a car dealership indicating an interest in Performance Cars |
| Auto Buyers - Made in America | Mobile consumers recently attending a car dealership indicating an interest in cars Made in America |
| Auto Buyers - Foreign Brands | Mobile consumers recently attending a car dealership indicating an interest in Foreign Auto Brands |
| Auto Buyers - Domestic Brands | Mobile consumers recently attending a car dealership indicating an interest in Domestic Auto Brands |
| Auto Buyers - Compact | Mobile consumers recently attending a car dealership indicating an interest in Compact Cars |
| Auto Buyers - Trucks and SUVs | Mobile consumers recently attending a car dealership indicating an interest in Trucks and SUVs |
| Auto Buyers - Eco Friendly and Socially Minded | Mobile consumers recently attending a car dealership indicating an interest in Eco Friendly Cars |
| Auto Buyers - Budget Car | Mobile consumers recently attending a car dealership indicating an interest in Budget Cars |
| Auto Buyers - Mid Range Car | Mobile consumers recently attending a car dealership indicating an interest in Mid Range Cars |
| Auto Buyers - Luxury Car | Mobile consumers recently attending a car dealership indicating an interest in Luxury Cars |
