Three Reasons More Advertising Will Be Blocked

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    Gravy Co-Founder, Carolyn Parent, was recently featured in an article published by Mobile Marketer entitled “Can the surge in ad blocking be good for advertisers?” In it, she discusses the underlying reasons that consumers block ads and the pervasiveness of ad blocking technologies in the digital media world. She then explores opportunities for remedy and provides concrete suggestions for today’s advertisers.

    Hint: It’s all about data-driven insights, context, and putting the consumer experience first.

    Read the full article at Mobile Marketer: Can the surge in ad blocking be good for advertisers?