2016 was a busy year for Gravy Analytics. We announced new partnerships with Neustar, Oracle / BlueKai, The Trade Desk, Better Ad Networks, and Mobilewalla. Gartner names Gravy a Cool Vendor. And, our Open Geo-Signals Cloud network surpassed 200 million anonymized mobile devices. We also published a few blogs based on our user data and some announcements that were popular among Gravy followers. Below we have listed a countdown of the top 10 blog posts and media announcements from Gravy Analytics in 2016. Which one did you like best?
Location-based marketing based on event and activity data is much more than “near a place” targeting. It gives marketers unprecedented insight into what consumers are interested in and passionate about, far beyond demographics, Web browsing or even searches. This adds essential, additive context across the marketing spectrum. To learn more, click here.
Ok, maybe “forget proximity targeting” is a bit too strong. Certainly serving ads as consumers pass an advertiser’s location or when they’re leaving an event close to an advertiser’s location has its place for driving immediate foot traffic. But it also introduces the potential “creep factor” into the equation. As a result, we’re hearing from clients that long term re-targeting outreach strategies are what’s driving sustainable value in their mobile initiatives. Read more here.
8. Gravy Data to Help Power Oracle Data Cloud’s New B2B Audience Solutions with Tradeshow and Event-Attendee Targeting and Insights
Oracle Data Cloud’s Datalogix, BlueKai and AddThis assets serve as foundational components of these audiences, with strategic partners including Gravy Analytics providing essential data enrichment and reach. For the first time, Oracle Data Cloud clients can tap into Gravy’s unique ability to identify, target and re-target frequent attendees of B2B events, both while on-premises and afterwards. This premium event-based data is made possible by AdmitOne™, Gravy’s mobile, location based attendance verification engine. Read more here.
Gartner’s Cool Vendors in Mobile Marketing 2016 report provides a snapshot of emerging vendors driving interesting capabilities in location-enabled marketing to enhance personalization and local advertising precision. This is coming as a part of a strategic push by marketers toward more event-triggered marketing.
6. The Trade Desk Offers Gravy Analytics TruLife™ Mobile Audiences in Data Management Platform
Earlier this month, we announced our integration into The Trade Desk DMP. For the first time, The Trade Desk users have access to TruLife verified audiences for use in targeting, re-targeting and competitive geo-conquesting campaigns, with foot traffic attribution. TruLife premium audiences are fueled by Gravy’s anonymous 240 million device Open Geo-Signals Cloud network, and processed against Gravy’s AdmitOne™ attendance verification platform. Learn more here.
Tomorrow we will reveal the Top 5 Gravy Analytics Blog Posts of 2016. Stay tuned!