Today we continue our countdown with the top five blog posts from Gravy Analytics listed below. To view the other half of the best blog posts from 2016, click here.
Although both are built on mobile, Social Wifi networks and GPS/geo-fence location-based providers have evolved independently, with quite different sets of use cases. Each have long contemplated when, or even if, the two will converge and at least find synergies. And now they have. By working with the right geo-fence location intelligence partner, Social Wifi networks are finding ways to both enhance customer intelligence and ad revenue performance for their clients. Click here to read more.
Neustar, Inc. announced new enhancements to PlatformOne™, an award-winning identity data management platform (IDMP), with the release of its Data Catalog earlier this month. “Gravy Analytics is excited to be an official Neustar Data Catalog partner and we look forward to helping brands access our rich anonymized audiences based on the events people attend, the activities they engage in and the places they go,” said Jeff White, CEO at Gravy Analytics. Read more here.
Targeting consumers based on their visits to rival stores does in fact work with results exceeding industry norms. But retailers can now do better. Most location-based geo-conquesting campaigns are one-dimensional, with targeting based on “who” is visiting competitors and “how often.” Certainly, these are important parameters but relying solely on that knowledge leaves marketers ill equipped to know what offers will resonate with these consumers. Affinity and interest data can make these efforts even more effective. Read more here.
2. Gravy TruLife™ Consumer Event-Attendance Audiences Added to Oracle Data Cloud’s BlueKai Marketplace
This year, we at team Gravy were pleased to announce that Gravy’s consumer event-attendance audiences are now available through Oracle Data Cloud’s BlueKai Marketplace, the world’s largest data marketplace. This is the second integration with Oracle Data Cloud for Gravy, as we also announced a partnership earlier this year to help power Oracle’s new B2B event-attendance audiences. Learn more about the partnership here.
This summer we announced that our Open Geo-Signals Cloud network has surpassed 200 million anonymized mobile devices. The Open Geo-Signals Cloud is the only mobile location-signal verification network eliminating inaccurate, incomplete and fraudulent signals, to verify consumer interests and passions. Brands, agencies and adtech partners are using the solution to minimize media-spend waste, increase eCPMs and execute and measure premium audience targeting campaigns. Read the announcement here.