Best Advertising Audiences for Financial Services & Insurance Companies

Financial services and insurance companies shouldn’t forget the importance of customer acquisition through advertising. Today’s customers are looking for convenience and streamlined customer experiences. Banks and insurance agencies need to make sure that their customers are aware of the latest services, offers, and discounts. In an economy where every business may be subject to budget cuts, it is more important than ever for financial services firms and insurance companies to invest in reaching the right audience to avoid wasting ad spend.

Here are the top five Gravy Audiences that financial services and insurance companies to improve their advertising strategies in a post-COVID world.

5. IN-MARKET TRAVEL

Getting Started with Location Intelligence and Customer Analytics
Why this Audience?

This audience consists of consumers who have visited airports, hotels, and train stations. Financial and insurance companies can use this audience to advertise travel insurance options and credit cards with travel rewards.

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