Adapting Your Travel Advertising Strategy with Gravy Audiences

October 13, 2020

Financial services and insurance companies shouldn’t forget the importance of customer acquisition through advertising. Today’s customers are looking for convenience and streamlined customer experiences. Banks and insurance agencies need to make sure that their customers are aware of the latest services, offers, and discounts. In an economy where every business may be subject to budget cuts, it is more important than ever for financial services firms and insurance companies to invest in reaching the right audience to avoid wasting ad spend.

Here are the top five Gravy Audiences that financial services and insurance companies to improve their advertising strategies in a post-COVID world.

Increase Policy Offerings: The Top 5 Audiences For Financial Services/Insurance Used in 2018

5. In-Market Travel

Why this Audience?

This audience consists of consumers who have visited airports, hotels, and train stations. Financial and insurance companies can use this audience to advertise travel insurance options and credit cards with travel rewards.

4. Small Business

Why this Audience?

Using this advertising audience, financial services and insurance companies can reach small business owners to offer support during these trying times. From small business banking services to business insurance, this audience is a great way for companies to reach business owners in need of these services.

3. Pre-Movers

Why this Audience?

Whether they’re upgrading or downsizing their home, moving across the street or across the country, in-market movers are thinking about making a big change. This audience lets insurance companies advertise offers related to homeowners or renter’s insurance.

2. New/Expecting Parents

Why this Audience?

New parents are often setting up savings and insurance plans at the same time they’re buying nursery furniture and baby gear. This advertising audience is ideal for insurance companies to reach new parents with options for both life and health insurance, or financial institutions to promote college funds and savings accounts.

1. In-Market Personal Finance

Why this Audience?

These consumers are mapping out their financial futures. This is the ideal audience for financial services companies wanting to advertise their financial planning guidance and offers.

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