Gravy Analytics uses anonymous, mobile location signals to understand where people go in their daily lives, and give brands new visibility into the offline customer journey. These location-derived insights power our industry-leading audiences that enable advertisers to reach engaged consumers with their advertising campaigns.
Here are the top five Gravy Audiences that automotive companies used in 2018.
#5. AUTOMOBILE BUYERS
This audience includes mobile consumers visiting all new car dealerships.
Why this Audience?
Today’s auto buyers often compare makes, models, features, and prices online, before visiting a dealership for hands-on experience with the vehicle they’re interested in. This audience gives car brands a chance to reach known in-market auto buyers with their offer before they’ve made a final purchase decision.