Top 5 Gravy Audiences: May 2017

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    Every week, Gravy analyzes the latest mobile consumer activity – the places they visit, the events they go to, and how they spend their time – and updates our 200+ mobile consumer audiences using our patented, AdmitOneTM verification process.

    So, which Gravy Audiences are the most popular with marketers right now, and why? View the gallery for some ideas.


    Starting off the list this month is ‘Furniture Buyers’. These consumers have been identified as visiting furniture stores, as well as open houses, mortgage lenders, and related places that suggest they’re in the market for new furniture.

    Why this Audience?

    Despite U.S. retail sales being down by 0.3% in May, sales of furniture and home furnishings were flat, and 4.4% higher than in May 2016.

    We expect this audience to remain popular through June, too. July is the best time to buy new furniture, as retailers discount their existing inventory to make way for new designs released each August.

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