Using pseudonymous, mobile location signals to understand where people go in their daily lives, Gravy Analytics gives brands new visibility into the offline customer journey. These location-derived insights are used to build our industry-leading audiences that enable advertisers to reach engaged consumers with their advertising campaigns.

Here are the top five Gravy Audiences that restaurants used to date. 

This audience includes mobile users who attend craft brewing events, beer tasting events and brewpubs.

Craft beer is having a moment: new local breweries and brewpubs open every day, and beer drinkers have more choices than ever. ‘Beer Lovers’ is the perfect audience for any brewery that wants to reach prospective customers with information about local flavors, food pairings, and onsite events.

These mobile users are often seen at Italian restaurants, including pizza parlors.

If you’re in a hurry, McDonald’s is the place to go. With classic burgers and fries, healthier fare for the health-conscious, and even a place for the kids to play, the ubiquitous fast food giant offers something for everyone. ‘Fast Food Diners – McDonald’s’ lets McDonald’s – and their competitors – reach known fast food diners with new menu choices and meal deals.

This audience includes mobile consumers who recently visited a McDonald’s location.

If you’re in a hurry, McDonald’s is the place to go. With classic burgers and fries, healthier fare for the health-conscious, and even a place for the kids to play, the ubiquitous fast food giant offers something for everyone. ‘Fast Food Diners – McDonald’s’ lets McDonald’s – and their competitors – reach known fast food diners with new menu choices and meal deals.

These mobile users frequently visit pizza parlors.

Everyone loves pizza. It is the second most popular food in the US (behind burgers), and is endlessly customizable, highly affordable and convenient. It’s a staple at parties, work gatherings, and movie nights. Ideal for use by both national chains and mom-and-pop shops, ‘Pizza Lovers’ is an audience everyone can agree on.

This audience includes users seen at restaurants serving French cuisine.

Who doesn’t enjoy French cuisine? Whether you’re a fine dining restaurant with an elegant atmosphere and incredible food, or a simpler French creperie or patisserie, ‘Diners – French Cuisine’ is the perfect choice to get your message in front of future diners. Bon appetit!

These mobile users are often seen at coffee shops and places where coffee is a central theme.

This audience is a great choice for coffee shops everywhere – from chains like Dunkin’ Donuts and Starbucks, to specialty brands and local coffee houses – to connect with known coffee drinkers.

Find the perfect audience for your next advertising campaign with the Gravy Audience Finder. Hundreds of our audiences are available today through leading DSPs and DMPs.

Need more ideas? Contact us today for a no-obligation consultation.