#2. PIZZA LOVERS
These mobile users frequently visit pizza parlors.
Why this Audience?
Everyone loves pizza. It is the second most popular food in the US (behind burgers), and is endlessly customizable, highly affordable and convenient. It’s a staple at parties, work gatherings, and movie nights. Ideal for use by both national chains and mom-and-pop shops, ‘Pizza Lovers’ is an audience everyone can agree on.