Top 5 Mobile Consumer Audiences: April 2017
May 9, 2017
Gravy’s Audiences are used by leading advertisers across the U.S. to reach the most committed consumers in the market. Unlike typical audiences, Gravy’s mobile audiences are built on consumers’ real-world activities – the places they go, the things they do, and how they spend their time.
Every week, we analyze the latest mobile consumer attendance data and update our more than 200 mobile consumer audiences using our patented, AdmitOneTM verification process.
Here’s a look at our most popular mobile consumer audiences for April 2017.
#5. Sports Fanatics
Starting off the list is one of our newer audiences, ‘Sports Fanatics’. Mobile users in this category have recent, verified attendances at professional, college, minor and private league sports events across the country.
April was a big month in sports, hosting the NCAA Men’s Basketball Championship Game, MLB Opening Day, and The Masters in Augusta. Unlike other sports fan audiences, Gravy’s audience is comprised of only the biggest sports fans – the people who attend the games. It’s no surprise that this audience was especially popular and performed well for advertisers last month.
#4. Home Improvers
In the #4 spot is ‘Home Improvers’. These mobile users have recently visited a home improvement store or attended a related event that indicates a home improvement project is in the works.Starting off the list is one of our newer audiences, ‘Sports Fanatics’. Mobile users in this category have recent, verified attendances at professional, college, minor and private league sports events across the country.
According to a recent HomeAdvisor consumer survey, nearly two-thirds of homeowners report that they plan to spend the same amount or more on home improvement projects in 2017 than they spent in 2016. With so many projects in the planning stages, it’s a terrific opportunity for home improvement stores to capture new customers and boost sales.
#3. Mattress Buyers
A repeat top performer, ‘Mattress Buyers’ holds the # 3 spot this month. These mobile consumers have demonstrated they’re in-market for a new mattress through verified attendances at relevant places and events, including mattress stores.
It’s spring – the time of year when mattress stores and manufacturers traditionally offer the best prices on new mattresses. And, this retail sector is changing rapidly with up to 10% of mattress buyers now purchasing their new mattress online. Gravy’s ‘Mattress Buyers’ audience gives both traditional and online mattress companies the chance to acquire in-market consumers in this very competitive space.
#2. Home Intenders
In the runner-up spot is ‘Home Buyers’. Each week, Gravy analyzes consumer attendances at over 2.5 million homes for sale to update this unique in-market audience.
Across the U.S. home prices are rising, and homes for sale are selling fast. Attom Data Solutions advises that now is the most profitable time to sell a home in almost 10 years. Gravy’s ‘Home Buyers’ audience lets advertisers reach in-market buyers before they’ve made a purchase decision. Furniture retailers, insurance companies, moving companies, cable providers and others whose sales hinge on a personal move can use this audience to powerful effect.
#1. Casual & Fast Food Diners
This month’s hottest audience is ‘Casual & Fast Food Diners’. Naturally, these mobile consumers regularly visit a variety of fast casual and fast food restaurants.
In the first quarter of 2017, restaurant foot traffic fell an average of 3.4% creating even more competition for fewer dine-in customers. With many casual and fast food restaurants looking to delivery to make up for lost sales, restaurants also need an effective way to reach frequent diners with new delivery options.
Did you know that Gravy’s branded audiences – Buffalo Wild Wings, Chipotle, IHOP and more – let advertisers reach mobile consumers based on brand loyalty? Consider using a branded audience for your next customer retention – or conquesting – campaign.
Our most popular audiences are just a small sample of the event-based audiences we offer. Browse our full list of 200+ ready-to-use mobile audiences today.