Travel Ad Campaigns with Gravy Audiences: Summer Edition
March 23, 2021
Many 2020 summer travel plans were postponed due to the COVID-19 pandemic. As travel restrictions are eased, more consumers are thinking about summer travel. Domestic travel and socially-distanced trips are emerging as go-tos for travelers looking to get away this summer. With consumers planning out their summer vacations in advance, companies should start to think about travel ad campaigns (if they haven’t already done so). This is why we decided to have a selection of our latest Gravy Audiences focus on summer travel.
Here are a few of our favorites:
- Summer Outdoor Enthusiast
- Summer Weekend Traveler
- Budget Summer Traveler
- Luxury Summer Traveler
- Summer Amusement Park Enthusiasts
- Summer Camping
We recommend these summer-travel advertising audiences for:
- Hotels
- Airlines
- Vacation rental companies
- Travel agencies
- Entertainment brands
Businesses can use these audiences to advertise their services or products to consumers who have shown interest in summer travel. These Gravy Audiences are a must for travel ad campaigns and travel advertisements.
- Reaching summer travelers before they plan their weekend trip.
- Advertising to travelers who have shown interest in a summer get-away at luxury or budget hotels.
- Targeting ads to travelers who love to go camping during the summer.
| Audience | Description |
|---|---|
| Summer Outdoor Enthusiast | Mobile users seen at outdoor-focused venues, parks, outdoor courses, or outdoor supply stores and/or with verified attendances to outdoor activity events during the summer |
| Summer Hiking | Mobile users that visit hiking trails during the summer |
| Summer Camping | Mobile users that visit campgrounds during the summer |
| Summer Amusement Park Enthusiasts | Mobile users seen at amusement parks during the summer |
| Summer Water Sports Enthusiasts | Mobile users seen at water parks and pools & attending watersport activities during the summer |
| Summer Traveler | Mobile devices observed traveling, at hotels, airports, and other travel indicators during the summer |
| Luxury Summer Traveler | Mobile users who exhibit luxury travel behavior in their travel bookings and activities while traveling during the summer |
| Budget Summer Traveler | Mobile users who exhibit budget travel behavior in their travel bookings and activities while traveling during the summer |
| Summer Car Rental Travelers | Mobile users that rent cars when traveling during the summer |
| In-Market Summer Travel | Mobile users visiting airports, train stations and hotels along with identified travel patterns during the summer |
| Summer Train Travelers | Mobile users frequently seen at any type of train station during the summer |
| Summer Air Travelers | Mobile users frequently seen at an airport during the summer |
| Summer Weekend Traveler | Mobile users that take weekend trips during the summer |
| Summer Pleasure Traveler | Mobile users that travel for pleasure during the summer |
| Plant Enthusiast | Mobile users that repeatedly visit flower shops and plant nurseries |
| Convenience Store Shopper - Holiday Stationstores | Mobile users recently observed at a Holiday Stationstore |
| Convenience Store Shopper - QuikTrip | Mobile users recently observed at a QuikTrip |
Creating Travel Ad Campaigns to Reach Consumers
By creating data-driven travel ad campaigns, businesses are able to reach the right audience and increase ad reach. For a full list of travel-related advertising audiences, search for them in our Audience Finder.
