Using Gravy Audiences for Data-Driven Holiday Advertising Campaigns

Using Gravy Audiences for Data-Driven Holiday Advertising Campaigns

Summer is already here, and brands are sprinting towards launching summer-related holiday weekend sales. Whether it’s the Fourth of July or Labor Day, holiday weekends during the summer are often very profitable for brands. However, changes in consumer behavior have impacted how companies spend their ad revenue. Last year, many consumers didn’t travel for holiday weekends due to coronavirus restrictions. This summer, travel enthusiasts are ready to soak up the sun at the beach, go camping, and explore new cities or towns.

For travelers, two-day weekend trips are no longer cutting it, and they are opting for four-day weekends, according to Discover 7, a luxury travel agency. Since travelers are taking longer weekend trips, brands have a big opportunity to engage them, especially during the holidays.

Brands can reach holiday weekend celebrators with Gravy’s location-based advertising audiences. Below are a few of our latest Gravy Audiences that can help brands reach consumers traveling during holiday weekends:

  • Memorial Day Weekend Celebrator
  • Fourth of July Weekend Celebrator
  • Labor Day Weekend Celebrator

Holiday weekend trips begin with planning. To reach customers before they leave for their big weekend holiday, brands can advertise their sales to entice them to stop by their stores to stock up on travel essentials. The campaign doesn’t have to stop after the holiday weekend is over. If a brand decides to extend their sales past the weekend, they can reach consumers who traveled during the holiday weekend with post-holiday discounts.

AudienceDescription
Labor Day Weekend CelebratorMobile users that take weekend trips, visit parks, or visit beachers during Labor Day Weekend
Fourth of July Weekend CelebratorMobile users that take weekend trips, visit parks, or visit beachers during July Fourth weekend
Memorial Day Weekend CelebratorMobile users that take weekend trips, visit parks, or visit beachers during Memorial Day weekend
Winter Outdoor EnthusiastMobile users seen at outdoor-focused venues, parks, outdoor courses, or outdoor supply stores and/or with verified attendances to outdoor activity events during the winter
Winter HikingMobile users that visit hiking trails during the winter
Winter CampingMobile users that visit campgrounds during the winter
Winter Amusement Park EnthusiastsMobile users seen at amusement parks during the winter
Winter TravelerMobile devices observed traveling, at hotels, airports, and other travel indicators during the winter
Luxury Winter TravelerMobile users who exhibit luxury travel behavior in their travel bookings and activities while traveling during the winter
Budget Winter TravelerMobile users who exhibit budget travel behavior in their travel bookings and activities while traveling during the winter
Winter Car Rental TravelersMobile users that rent cars when traveling during the winter
In-Market Winter TravelMobile users visiting airports, train stations and hotels along with identified travel patterns during the winter
Winter Train TravelersMobile users frequently seen at any type of train station during the winter
Winter Air TravelersMobile users frequently seen at an airport during the winter
Winter Weekend TravelerMobile users that take weekend trips during the winter
Winter Pleasure TravelerMobile users that travel for pleasure during the winter
Fast Food Diners - Five GuysMobile consumers attending Five Guys within the last 60 days


For a full list of advertising audiences, search for them in our Audience Finder. When you are ready, we’ll be glad to help you get to most out of your Gravy Audiences.

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