Summer is already here, and brands are sprinting towards launching summer-related holiday weekend sales. Whether it’s the Fourth of July or Labor Day, holiday weekends during the summer are often very profitable for brands. However, changes in consumer behavior have impacted how companies spend their ad revenue. Last year, many consumers didn’t travel for holiday weekends due to coronavirus restrictions. This summer, travel enthusiasts are ready to soak up the sun at the beach, go camping, and explore new cities or towns.
For travelers, two-day weekend trips are no longer cutting it, and they are opting for four-day weekends, according to Discover 7, a luxury travel agency. Since travelers are taking longer weekend trips, brands have a big opportunity to engage them, especially during the holidays.
Brands can reach holiday weekend celebrators with Gravy’s location-based advertising audiences. Below are a few of our latest Gravy Audiences that can help brands reach consumers traveling during holiday weekends:
- Memorial Day Weekend Celebrator
- Fourth of July Weekend Celebrator
- Labor Day Weekend Celebrator
Holiday weekend trips begin with planning. To reach customers before they leave for their big weekend holiday, brands can advertise their sales to entice them to stop by their stores to stock up on travel essentials. The campaign doesn’t have to stop after the holiday weekend is over. If a brand decides to extend their sales past the weekend, they can reach consumers who traveled during the holiday weekend with post-holiday discounts.
|Labor Day Weekend Celebrator||Mobile users that take weekend trips, visit parks, or visit beachers during Labor Day Weekend|
|Fourth of July Weekend Celebrator||Mobile users that take weekend trips, visit parks, or visit beachers during July Fourth weekend|
|Memorial Day Weekend Celebrator||Mobile users that take weekend trips, visit parks, or visit beachers during Memorial Day weekend|
|Winter Outdoor Enthusiast||Mobile users seen at outdoor-focused venues, parks, outdoor courses, or outdoor supply stores and/or with verified attendances to outdoor activity events during the winter|
|Winter Hiking||Mobile users that visit hiking trails during the winter|
|Winter Camping||Mobile users that visit campgrounds during the winter|
|Winter Amusement Park Enthusiasts||Mobile users seen at amusement parks during the winter|
|Winter Traveler||Mobile devices observed traveling, at hotels, airports, and other travel indicators during the winter|
|Luxury Winter Traveler||Mobile users who exhibit luxury travel behavior in their travel bookings and activities while traveling during the winter|
|Budget Winter Traveler||Mobile users who exhibit budget travel behavior in their travel bookings and activities while traveling during the winter|
|Winter Car Rental Travelers||Mobile users that rent cars when traveling during the winter|
|In-Market Winter Travel||Mobile users visiting airports, train stations and hotels along with identified travel patterns during the winter|
|Winter Train Travelers||Mobile users frequently seen at any type of train station during the winter|
|Winter Air Travelers||Mobile users frequently seen at an airport during the winter|
|Winter Weekend Traveler||Mobile users that take weekend trips during the winter|
|Winter Pleasure Traveler||Mobile users that travel for pleasure during the winter|
|Fast Food Diners - Five Guys||Mobile consumers attending Five Guys within the last 60 days|
For a full list of advertising audiences, search for them in our Audience Finder. When you are ready, we’ll be glad to help you get to most out of your Gravy Audiences.