One recent focus of promotional retail advertising has been curbside pickup and drive-thru options. Curbside pickup and drive-thru is quite popular among consumers. During the coronavirus pandemic, curbside orders increased by 208%, and Google searches for the term, “curbside pickup,” have grown by 3000% globally year-over-year. While curbside pickup is relevantly new as a retail trend, drive-thru options have been around for much longer — an old stand-by for consumers looking to get a quick bite to eat at their favorite fast food chain. 

Retail giants like Walmart and Target have been going the extra mile to make curbside pickup options available in more of their stores, and even convenience stores like Wawa are starting to consider drive-thru options in its new store layouts. With more companies turning towards promotional retail advertising of their curbside and drive-thru options, it’ll be important to make your company’s options stand out from the others. Our latest advertising audiences provide companies with the opportunity to reach consumers who are already interested in these convenient alternatives to in-store shopping or indoor dining.

Let’s take a look at how some of these audiences can help with advertisers who want to get ahead of their competition by using promotional retail advertising.

• Fast Food Drive-thru Pickup: This advertising audience includes mobile devices observed at fast food drive-thru locations. Advertisers can use this audience to send promos and coupons to consumers who frequently go through the drive-thru of their favorite fast food restaurant. 
• Curbside Pickup – Home Depot: This advertising audience includes mobile devices observed at Home Depot curbside pickup locations. Home improvement stores can use this audience to promote their curbside pickup options to home improvers who frequently use curbside options at Home Depot.
• Curbside Pickup – Target: This advertising audience includes mobile devices observed at Target curbside pickup locations. Retailers who are competitors to Target can use this audience to advertise discounts and coupons for their curbside pickup options.
• Casual Dining Curbside Pickup: This advertising audience includes mobile devices observed at casual dining restaurants pick up locations. Casual dining restaurants can use this audience to advertise and promote their latest menu offerings for customers who use curbside pickup.

Ready to start revamp your promotional retail advertising strategy? Check out our latest advertising audiences below.