As we come to the close of a year that many of us can’t wait to say goodbye to, marketers are thinking about innovative ways to tackle the new economy post-pandemic. As we’ve mentioned in many of our previous blogs, consumer shopping behaviors have changed which means that the data everyone used to rely on, is no longer relevant. Data tells us a lot about predicting future trends, what customers want from their favorite brands, and a whole lot more. 

If the data that we’ve come to rely on in years past is no longer relevant, then how can marketers tackle the new year and new customer habits in the most efficient way? By using location intelligence, of course.

Imagine being able to predict what will make your prospects convert into paying customers. Imagine being able to send out the perfect ad at the perfect time to the perfect person. This is what location intelligence can help you do. To put it simply, location intelligence uses verified real-world datasets that are built on mobile location data. This means that instead of looking at last year’s numbers to prepare for future campaigns, you can get near real-time insights into your ideal customer’s shopping habits. 

Let’s take a closer look at what location intelligence can do for you.

You’re a retail brand that sells plus-sized clothing for women. With fast-fashion catching up to your target market, the importance of your campaign reaching the right people, at the right time is more important than it’s ever been, especially in 2020. You’ve done market research in the past, so you know that your target market is middle-aged professional women. The trouble is, how do you reach them for optimal conversions?

Because of this, you invest in a location intelligence solution. It tells you that, contrary to what you had originally thought, your audience is doing most of their shopping on Tuesdays and Fridays after 5 pm. Therefore, you should send out your mobile ads for middle-aged professional women at that time. With this, you send out a round of ads at the allotted time and your sales for the next month are significantly higher than they’ve been in a long time.

As an automotive brand, finding ways to stay in touch with what your customers need can be difficult, especially now. You’ve noticed that this year has seen a drastic decrease in the number of people who are purchasing new cars. 

Your automotive brand offers a variety of services, all of them valuable to different audiences. You need to get your car sales up so you decide to use your location intelligence solution to reach only those people who are in the market for a vehicle, are upgrading their current ride, or are driving for business. Using location intelligence, you adjust your marketing strategy for only those who have visited a car dealership or auto supply shop in the last week. Because of this data-driven marketing strategy, car sales have increased exponentially and even surpassed last year’s numbers before you had implemented a location intelligence solution.

Not only this, but you were able to determine which dealerships your customers frequented the most and were able to know what your customers were looking for in a new car.

Being a hotel group in the time of a pandemic has been tough on your business, and you’ve exhausted a lot of your resources in trying to bring travelers back to your doors. While you are actively trying to make ends meet, the hotel two blocks down the road is much busier than you are. It doesn’t look like the pandemic hit them as hard as it hit you. You wonder what they are doing differently, and whether or not you can top their strategy. 

Using the data that you’ve analyzed with the help of a location intelligence company, you create a conquest strategy to gauge what is bringing people to their doors. You learn that the majority of their guests are ‘staycationers’ who are looking for a getaway in a time when it is extremely difficult to travel for most. 

With this ammunition, you hit the market (and their audience) with ads touting ‘staycation deals for a limited time’. A few weeks later, your competition is watching you welcome your new guests, and now have an almost at-capacity hotel.

Enter the New Year with a data solution that will lift your business to new heights! With location intelligence, you can get new datasets and near real-time insights to enrich your current data. Contact us to speak with a location intelligence expert today!