Think of it this way, retailers are going to purchase what their customers want to buy. No matter how outlandish that new retail trend may seem, if it’s what their customers are buying, they are  going to buy it from you or your competitors. This is why it’s so important to understand who their customers are and what they want.

By using location intelligence, you gain invaluable insight into the minds of your customers’ consumers. For example, let’s say that you are a swimwear wholesaler. Business was slow over the last year, but now retailers are buying more and more items in bulk. The challenge is that their customer preferences are unpredictable. In order to make sure that you never run out of what you need, you decide to use location intelligence to understand what their customers are shopping for. 

You are able to determine that racer-leg one pieces are all the rage with their customers, particularly with those within  the 18-30 age range. As you dive a little deeper, you’re seeing that more and more of these customers are showing more interest in vintage style bikinis. With this insight, you are able to not only stock the current rage, but also prepare for a trend in the making.

Think of it this way, retailers are going to purchase what their customers want to buy. No matter how outlandish that new retail trend may seem, if it’s what their customers are buying, they are  going to buy it from you or your competitors. This is why it’s so important to understand who their customers are and what they want.

By using location intelligence, you gain invaluable insight into the minds of your customers’ consumers. For example, let’s say that you are a swimwear wholesaler. Business was slow over the last year, but now retailers are buying more and more items in bulk. The challenge is that their customer preferences are unpredictable. In order to make sure that you never run out of what you need, you decide to use location intelligence to understand what their customers are shopping for. 

You are able to determine that racer-leg one pieces are all the rage with their customers, particularly with those within  the 18-30 age range. As you dive a little deeper, you’re seeing that more and more of these customers are showing more interest in vintage style bikinis. With this insight, you are able to not only stock the current rage, but also prepare for a trend in the making.

There is nothing that will drive your customers away faster than not having an item in stock, but in the same vein, there’s nothing that will bring your customers back faster than having enough when your competitors have nothing. In the example above, we demonstrated the value of understanding your customers’ consumers. Picture not only having that understanding, but also never running out of any in-demand item. What would that do for your wholesale business?

Because location intelligence helps you stay ahead of consumer trends, this ensures that you will always be able to meet supply and demand. In terms of logistics, you will also be able to gauge which areas have the highest demand for a certain product, meaning that you will be able to adjust your go to market strategy accordingly.

As retail continues to make a comeback, wholesalers everywhere will continue to experience a boom in business. For wholesalers, getting ahead of the competition right now is important to maximizing on this sudden retail boom. Imagine having a data solution that lets you understand consumer behavior, and gives you enough foresight into coming trends that you never run out of supply. Imagine always being able to meet demand. 

When it comes to keeping abreast of the competition, it is crucial to have the right data. With a location intelligence solution, you can keep up with demands from your current clientele and draw in new customers because you become a trusted vendor and a reliable partner. While other wholesalers are running out of inventory, you’ll always be a step ahead of the game. 

For more information about how location intelligence can help you level up your wholesaling business, contact us to speak with an expert today.