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How to Use Consumer Data Analytics To Strengthen Marketing Efforts

How to Use Consumer Data Analytics To Strengthen Marketing Efforts

Consumer data analytics is the process of an organization continually examining its customer and prospect data to make more informed decisions related to how to acquire leads and retain high-value customers. This can provide businesses with powerful predictive insight into what prospects or customers are looking for in a product or service and determine how …

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How Leveraging Location Data Can Help Your Acquisition Efforts

How Leveraging Location Data Can Help Your Acquisition Efforts

A company strategizing an acquisition is taking on a massive responsibility. Managing business expansion through acquiring another company requires strategizing, forethought, and a significant amount of research and due diligence. The acquiring company needs to confirm the value of the company it is looking to acquire, in order to clarify the details of the transaction, …

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5 Ways Event Analytics Can Improve Business Outcomes

5 Ways Event Analytics Can Improve Business Outcomes

Event analytics refers to data associated with a customer’s verified attendance at a specific event. The value of this may not be apparent, until you consider the value of understanding how a specific customer chooses to spend their limited free time, as indicated by the events that they choose to attend. A customer’s event attendance …

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The Role of Data in Automotive Marketing

The Role of Data in Automotive Marketing

Automotive marketing is in a state of transition: while budgets are high, companies are demanding to see results including increased effectiveness, and a measurable ROI for marketing spend. A recent study by PWC reports that as overall returns decrease industry-wide, and the market becomes more competitive, automotive companies will be pressured to control costs zealously; …

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Interview with Gravy Advisory Board Member Armando Escalate

Interview with Gravy Advisory Board Member Armando Escalate

Gravy welcomes Armando Escalate to the Advisory Board! Armando sat down with us over dinner recently to share a bit about his background and what interests him about Gravy. Gravy: Tell us about yourself…Escalate: I spent more than 25 years in software and engineering management at companies like TransUnion, LexisNexus, and Unisys. Most recently, I …

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Interview with Gravy Advisory Board Member Jim Greenwell

Interview with Gravy Advisory Board Member Jim Greenwell

Gravy welcomes Jim Greenwell to our Advisory Board. We asked about his thoughts on location intelligence and why he joined the Board. He shared with us that he was awarded “Top 100 Influencer” in his industry by One World Identity this year. That’s a great achievement. Congratulations, Jim! Gravy: Tell us about yourself…Greenwell: I’m a …

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3 Ways Commercial Real Estate Data Helps Retailers Expand

3 Ways Commercial Real Estate Data Helps Retailers Expand

A key performance indicator for nearly every business lies in growth and long-term success. While this goal is not new, it’s more complex to achieve than initially believed. Put into perspective, over $510 billion in real estate sales occurred within North America in 2018 — but closing in on those sale numbers is a difficult …

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Interview with Gravy Advisory Board Member Steve Rubley

Interview with Gravy Advisory Board Member Steve Rubley

Gravy welcomes Steve Rubley to our Advisory Board. Steve brings his expertise of working with government agencies on data analytics. He spoke with us about work culture and how location intelligence is important for fraud prevention. Gravy: Tell us about yourself…Rubley: I have been working with federal, state and local government agencies for more than …

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