Insights

    Topics related to Gravy Insights

    Starbucks & the Pumpkin Spice Latte: Using Location Data to Measure Foot Traffic
    Starbucks & the Pumpkin Spice Latte: Using Location Data to Measure Foot Traffic
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    Starbucks will release the pumpkin spice latte on August 27, its earliest launch ever of the seasonal specialty drink. In 2018, Starbucks re-introduced its popular fall drink to restaurant menus…

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    Getting Started with Location Intelligence: Visitations
    Getting Started with Location Intelligence: Visitations
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    When you know where people go in real life, you can learn a lot about their interests, lifestyles, and habits. Anonymous mobile location signals, when cleansed, aggregated, and enriched, give…

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    Campaigns We Love: Volkswagen “Hello Light”
    Campaigns We Love: Volkswagen’s “Hello Light” & “Drive Bigger”
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    Volkswagen, best-known in the U.S. for its iconic VW Beetle and VW Bus, nearly ruined its brand with a diesel emissions scandal 4 years ago. Their latest ad campaign, “Drive…

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