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Medium

Top Venture Capital Firms’ Newest Tool: Recruiting

Startups need funding, and VC Firms often provide it. If a startup fails, its backers lose their investments. Increasingly, VC Firms are looking for ways to make sure that doesn’t happen. Founding a startup can be expensive. Over 1 in 4 startups fail because they run out of money. Venture Capital (VC) firms provide startups …

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Hatch IT

How Hatch is Transforming the Way Startups and Engineers Connect Across DC, Maryland & Virginia with Meetup.com

In 2011, serial entrepreneur Jeff White was looking for his next great idea. He’d already built and sold startups, including Blue Canopy and GovWin. He eventually decided on an event discovery platform and founded Gravy Analytics. The platform evolved into the world’s first location data verification engine, AdmitOneTM. Gravy’s Software Engineering team originally built their platform using …

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Gravy Analytics

Gravy’s Commitment to CCPA

Consumer privacy is at the core of everything we do. California’s privacy legislation, the California Consumer Privacy Act of 2018 (CCPA), took effect this year on January 1, 2020. The CCPA bolsters consumer control over their privacy and grants California residents certain rights, amongst them a right to access/know, a right to delete, and a right to …

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Adweek

What Will Drive the Next Wave of M&A in Mar Tech?

After a relatively quiet 2018, last year was a pretty boisterous party for mar-tech mergers and acquisitions. Driven by legacy television players, like AT&T, eager to get ahead of the fast-emerging connected TV sector and midmarket players pooling their fortunes, Luma Partners found, the number of media and mar-tech deals jumped to 351 in 2019, up …

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Adexchanger

The Top 10 Events That Shaped – And Rocked – The Digital Ad Industry Over The Past Decade

The programmatic ecosystem spent the last 10 years in a state of hyper growth, and programmatic spending surpassed $100 billion dollars globally for the first time in 2019. While the next 10 years will likely bring a slowdown due to market maturation and data regulations, it’s indisputable that programmatic buying and the rise of ad …

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Digiday

The risks and rewards of the 2020 regulatory landscape

A year ago, the industry expected a debate in support of federal data privacy laws. While that debate rages on, it has taken shape as a patchwork of state regulations, influenced by big tech heavyweights like Facebook and Google. And their influence steers the rules in their favor — edging out competitors and stifling innovation …

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Gravy Analytics

Gravy Analytics’ Location Data Products Now Available Through Amazon Data Exchange

DULLES, VA., December 4, 2019 — Gravy Analytics is pleased to announce that its location data-as-a-service (DaaS) products are now available via the Amazon Data Exchange. The new partnership between Amazon and Gravy Analytics makes it simpler than ever for prospective buyers to discover, evaluate and use Gravy’s location data sets. Gravy is among the …

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Small Business Resource Center

Chick-fil-A vs. Popeyes: Creating Social Media Buzz

“…y’all good?” This powder keg tweet from Popeyes set off a viral social media engagement with rival Chick-fil-A. With that single tweet, Popeyes began selling out of their new chicken sandwich while simultaneously proving the power of free social media marketing. Launching their competition-inducing chicken sandwich on August 12, 2019, Popeyes didn’t see an increase in foot …

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Dealmakers

Jeff White On Selling Two Startups For Millions And Now Raising $20M To Take On The $270B Big Data Industry

[Jeff White is the co-founder and CEO of Gravy Analytics which is the leading provider of real-world location intelligence for marketers. The company has raised over $20 million from investors such as Gannett, Spring Lake Equity Partners, and Loeb Global Ventures. Prior to this, he co-founded Blue Canopy (acquired by Jacobs) and GovWin (acquired Deltek). …

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Digiday

How location data analysts spot fraudulent signals and improve accuracy

Over the past decade, connected mobile devices have changed everything for consumers and marketers. Consumers now have connectivity and access to thousands of services wherever they go, which means marketers now have access to data on not just where they go, but what they do when they are there — giving them real-life insight into …

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