Q4 2021 Consumer Trends Report

The emergence of omicron, the latest coronavirus variant, caused many consumers to reconsider their holiday plans. Despite this holiday scramble, shoppers still had to check off their gift lists—either by shopping in-person or online. What does retail foot traffic tell us about consumers’ holiday shopping behavior in 2021? We analyzed foot traffic at a selection of brands within twelve different categories to see how each performed in Q4 2021, compared to Q4 2020.

Discount stores performed strongly throughout 2020 but consumer visits tapered off in 2021.

Location intelligence use cases to help your industry

Competitive Intelligence

Benchmark against foot traffic at your competition to understand business performance.

Customer Intelligence

Discover consumer market trends based on customer foot traffic patterns.

Site Selection Analytics

Measure foot traffic data for specific areas to determine the best retail locations.

Want to learn more?

Request your complimentary report to get insights into 2021 holiday foot traffic to major brands including:

  • Target
  • AMC Theatres 
  • Tesla
  • Capital One
  • McDonald’s
  • Starbucks 
  • CrossFit
  • Kroger 
  • Lowe’s
*Required field. We will use your information according to our privacy policy.

Scroll to Top