Data Enrichment Services

Fill in the blanks: augment your existing customer data with specific, real-world, deterministic information to gain deeper insights and improve organizational decision-making.

Gravy Analytics provides data enrichment services that give companies deeper insights into customers’ real-world behavior. Determine customer interests, buying habits, and loyalties based on the physical locations they visit.

Use Gravy’s data enrichment services to:

  • Identify shared characteristics of your top customers and use them find similar audiences that grow your customer base.
  • Understand your target market to make better business decisions.
  • Fine-tune your marketing, sales, and customer communication to deliver more value and increase customer acquisition, retention, referrals, and sales.
Gravy contextualizes all location data for more effective competitive intelligence.

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Deliver Personalized Communication

Tailor communications so they address what your customers care about. Gravy provides the data businesses need to understand customer interests, so you can:

  • Write emails that increase opens and clicks.
  • Personalize digital ad language and offers to increase ROI.
  • Update your website to speak to buyer pain and value points.
Location analytics and targeting maturity model.

Improve Targeting

Enriching data with location intelligence allows a company to improve audience segmenting, adding a completely new dimension to measure customer affinities, interests, and behaviors. Better segmentation improves targeting – of marketing, messaging, promotions, and more – increasing your opportunities to reach the right person, at the right time, with the right offer.

Create Detailed Customer Personas

Data enrichment services fill in the blanks that currently exist in ideal customer personas, blanks that you may not even be aware exist. Additional customer intelligence can provide deeper insights into customer behaviors and interests, which can be applied to improve customer personas.

Identify Upsell Opportunities

The additional information provided by data enrichment services can be applied to analyzing customer purchase history and behavior in a new light. Using enriched data for improved customer intelligence, a company can apply advanced segmentation and predictive analytics to identify upsell opportunities and improve the timing and messaging of offers and promotions.

Data Enrichment Services with Real-World Information

Power business growth with strategic customer information. Gravy’s data enrichment services provide unparalleled insight into your customers, based not on transient online behaviors, but concrete information on the places consumers go and the events they attend. Append your customer data on:

  • Attendance at U.S. events and venues. 
  • Locations visited using mobile device tracking.
  • Behavioral classifications that identify in-market buyers, frequent shoppers, foodies, and other personas.
  • Monthly visits to commercial U.S. locations and events during business hours.

For your reference, related pages:

Terra's Kitchen Case Study


See how Terra’s Kitchen used location intelligence to learn more about their best customers – and find more like them.


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