Social Media & The Chicken Sandwich

Social Media & The Chicken Sandwich

The Chicken Sandwich Wars of 2019

On August 12, 2019, Popeyes launched their spicy chicken sandwich. All it took was a viral tweet to start the Great Chicken Sandwich War. Gravy analyzed location data from consumer mobile devices to see how social media activity impacted foot traffic at fast food restaurants like Chick-fil-A, Popeyes and KFC. Who won the Great Chicken Sandwich War? Download the study to find out.

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