Economic Activity

Where consumers go in the real world provides businesses with insights into the new customer journey.

About this Tool

Economic activity isn’t just measured in revenue and stocks; you can also tell a lot about the economy through consumer foot traffic data powered by location intelligence. After all, foot traffic data equals consumer behavior.

Gravy’s Economic Activity Dashboard visualizes foot traffic changes at commercial locations of interest across various economic sectors, including retail, hospitality, and automotive, in the United States.

Our Methodology

In total, we capture more than 1B+ consumer visits to commercial places of interest every month. Gravy Visitations are built on location signals observed at millions of places of interest, and thousands of top brands.

When consumer mobile devices enter geofences associated with any commercial place of interest in that category, this is referred to as a visit. This dashboard is built on aggregated sample visit data, which is updated every month to reflect changes in consumer behavior.

Use of Data for Media and Research Purposes

  • If you are a journalist or researcher who is planning on using this Economic Activity data or any additional Gravy insights, please contact [email protected].


From our Resource Center

DATA REPORT

Q1 2021 Consumer Trends Report

EBOOK

A Study of Shopping Mall Analytics: Mall of America

All data presented in the Economic Activity Dashboard is available on the Gravy Analytics platform.

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