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Seven Factors to Consider When Evaluating Visit Data
Location intelligence provides businesses with real-world data related to consumer activity. Consumer activity can be measured by visits (also referred to as visit data).
Why is it crucial to evaluate visit data? By evaluating visit data, businesses can ensure that their purchased data will provide them with the most accurate insights into consumer activity and trends.
To evaluate visit data, business leaders must consider the following questions:
- What type of geo-fences are used?
- Are the dwell times for the visitations consistent?
- How advanced filters are applied to remove fraudulent data?
- How event attendances are captured?
- What categories are included?
- What types of venues are captured?
- What is the quality of the data?
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