Advertising to the Home Goods Market
September 24, 2020
Consumers are spending more time at home due to stay-at-home orders— and more money on home goods. This summer, sales in outdoor furniture and entertainment got a boost from the many consumers doing staycations. With fall right around the corner, we expect this trend to continue until the weather becomes colder. The backyard or park has become the new living room for consumers looking to get away from their computer screens. According to Better Home & Gardens, one of 2020’s top trends is creating “experience-based spaces.” This makes sense as consumers fill in the gaps left by event cancellations or postponements. So, how can you advertise to the home goods market?
This month, we’re featuring our “In-Market Outdoor Home Entertainment and Furnishings” audience. This audience includes mobile users who visit retail stores and attend local events which indicate that they are interested in buying outdoor furniture and entertainment products. This audience is perfect for retailers looking to advertise to the home goods market. Other industries can also use this audience to reach those in-market home goods buyers with their advertising.
Let’s see how retailers, restaurants, hotels, sports, and entertainment brands can use this audience to enhance their advertising campaigns for the home goods market.
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- Home good retailers and home improvement stores can use this advertising audience to reach consumers who are highly interested in buying outdoor home goods. Advertise your end-of-summer discounts and new fall offerings on outdoor patio furniture and entertainment.
- These consumers are highly interested in getting their backyard spaces in shape, so restaurants without outdoor spaces for social distancing can tailor their advertisements to speak to this interest. Promote your curbside pickup and takeout services as a way for diners to have a picnic in their backyards.
- Sports and entertainment companies can determine which retailers this audience visits frequently and advertise their socially-distant outdoor events to them.
- Hotels can use this audience to advertise offers to rent out their outdoor spaces for socially-distant gatherings which they might not be able to host at home.
Ready to start advertising to consumers who are highly interested in purchasing outdoor home entertainment and goods? Check out our latest advertising audiences below.
| Audience | Description |
|---|---|
| Likely Home Improvement Store Employee | Likely home improvement store employee based on frequent presence at home improvement stores |
| In-Market Outdoor Home Entertainment and Furnishings | Mobile users that visit retail stores and attend local events showing they are in the market to purchase outdoor home furnishing |
| Professors & Teachers | Mobile users who exhibit behaviors associated with teaching |
| Trading & Investing | Mobile users who have attended B2B events and venues related to Trading & Investing |
| Fast Food Diners - White Castle | Mobile consumers recently attending a White Castle restaurant |
| Casual Food Diner - Boston Market | Mobile consumers recently attending an Boston Market restaurant |
| Coffee Drinker - Peet's Coffee | Mobile users attending Peet's within the last 60 days |
| Fast Food Diners - Cold Stone Creamery | Mobile consumers recently attending a Cold Stone Creamery |
| Fast Food Diners - Dairy Queen | Mobile consumers recently attending a Dairy Queen restaurant |
| Likely Grocery Store Employee | Likely grocery store employee based on frequent presence at grocery stores |
