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Advertising Job Openings with Gravy Audiences

October 13, 2021

In September, the U.S. added 194,000 jobs, according to a report by the Labor Department. However, many job openings have remained unfilled. With job openings at a record high, today’s employers are faced with a big challenge: how to find workers to fill those positions during the time of the ‘Great Reshuffle.’

Ridershare Drivers

One way to fill vacant positions is to advertise job openings. However, posting job ads without thinking of an intended audience can be costly in terms of ad waste. Businesses can build out effective ad campaigns based on real-world consumer behavior. By developing campaigns based on observed consumer behavior, employers can create ads promoting open roles that resonate with potential job candidates.

Let’s take a look at some Gravy Audiences that can be used to reach job applicants — whether they are working at a restaurant or as a part of the gig economy.

Slide 1: Truck Driver

TRUCK DRIVER

Visitors to venues and events associated with working in trucking, such as warehouses or truck stops.

Slide 2: Part Time Worker

LIKELY PART TIME WORKER

Visitors to fast food, restaurants, retail shops and other job venues who are likely to be working part time.

Slide 3: Fast Food Employee

LIKELY FAST FOOD EMPLOYEE

Frequent visitors to fast food venues who are likely to be employees. be fast food chain employees based on their frequent presence at fast food venues.

Slide 4: Grocery Store Employee

LIKELY GROCERY STORE EMPLOYEE

Frequent visitors to grocery stores who are likely to be employees.

Slide 5: Rideshare Driver

RIDESHARE DRIVER

Frequent visitor to airports, train stations, and other pickup spots, which may indicate an employee of a rideshare company.

Is your company looking to advertise job openings? Learn more about Gravy Audiences.

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