The Trade Desk Offers Gravy Analytics TruLife™ Mobile Audiences in Data Management Platform
The only location-based audiences built on local event-attendances are now available to The Trade Desk brand, agency & DSP users.
Leesburg, Va., November 15, 2016. Gravy Analytics, the only location-based lifestyle and in-market audience platform based on verified local event attendances, today announced its integration into The Trade Desk DMP. For the first time, users have access to TruLife verified audiences for use in targeting, re-targeting and competitive geo-conquesting campaigns, with foot traffic attribution.
Gravy’s unique mobile-derived audiences are built on the local events and activities consumers engage in and the places they go in their daily lives. For the first time, digital marketers are using TruLife audiences for high-scale in-app mobile campaigns, cross-device campaigns, or both. Gravy audiences include verified lifestyle and enthusiast categories including active athletes and live music lovers, to in-market home and auto buyers and dozens more.
“We’re proud that The Trade Desk selected Gravy Analytics to deliver such and exclusive audience set to its users,” said Jeff White, CEO, Gravy Analytics. “We look forward to helping the team drive measurable performance improvement for its DMP users.”
TruLife premium audiences are fueled by Gravy’s anonymous 242 million device Open Geo-Signals Cloud network, and processed against Gravy’s AdmitOne™ attendance verification platform. AdmitOne processes billions of Geo-Signals daily, rigorously verifying consumer attendances at events, activities and places, to create conclusive Gravy TruLife audiences.
About The Trade Desk
The Trade Desk powers the most sophisticated buyers in advertising technology. Founded by the pioneers of real-time bidding, The Trade Desk has become the fastest growing demand-side platform in the industry by offering agencies, aggregators, and their advertisers best-in-class technology to manage display, social, mobile, and video advertising campaigns.
The Trade Desk empowers buyers at the campaign level with the most expressive bid capabilities in market, full-funnel attribution, and detailed reporting that illustrates the consumer journey from initial impression to conversion. By maintaining a pure buy-side focus, The Trade Desk delivers on branding and performance for clients worldwide. For more information, visit thetradedesk.com.
Gravy is the only mobile, location-based customer intelligence platform identifying consumers’ passions based on verified attendances at local events and venues. Gravy combines conclusive geo-signal knowledge of where consumers go and what they do with its AdmitOne™ attendance verification engine. As a result, Gravy gives brands TruLife™ predictive segmentation, Lifestyle and Intender audience targeting and foot traffic attribution. Built on Privacy by Design principles. For more information, visit gravyanalytics.com.