Gravy Named a “Cool Vendor” By Gartner
Leading Analyst Firm Selects Innovative Companies in the Mobile Marketing Industry
Leesburg, Va. May 17, 2016. Gravy, a leading provider of location-based consumer intelligence solutions, today announced it has been included in the list of “Cool Vendors” in the Cool Vendors in Mobile Marketing, 2016 report by Gartner, Inc. The report provides snapshots of some emerging vendors that are driving interesting capabilities in location-enabled marketing, mobile web performance, location-information management, and the use of live-event data as a way to enhance personalization and local advertising capabilities as part of a strategic push toward more event-triggered marketing.
The report also provides recommendations for digital marketers to take their mobile strategies forward, including:
- Marketers need to track and understand customers’ and prospects’ location history. This information greatly enhances user profiles and is critical for developing real-time engagement.
- Optimizing for the mobile user is an imperative requiring optimization for new dimensions of the user experience, focusing on efficient roll-out of content and user-friendly integration of ad formats (as appropriate).
“We consider it an honor to be named a Gartner ‘Cool Vendor,’’’ said Jeff White, founder and CEO of Gravy. “We believe our inclusion in the Cool Vendor report affirms our mission to deliver contextual, location-based consumer intelligence to brand marketers, built on consumers’ attendances at local events, activities and places. Gravy’s location and event-attendance verification are creating tangible additive value for our clients.”
The information provided in the report is of value to marketers in the digital publishing, retail, restaurant and hospitality industries, seeking to acquire and retain customers in new and innovative ways.
Gartner does not endorse any vendor, product or service depicted in our research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
Gravy is the only location-based customer intelligence platform helping brands unlock consumers’ true interests and passions, based on their verified engagement at local events and commercial places. Gravy combines confirmed geo-signal knowledge of where customers go and what they do with its AdmitOne™ event attendance verification technologies. As a result, Gravy delivers TruLife™ predictive segmentation, premium audience targeting and foot traffic attribution, in a privacy friendly manner. For more information, visit gravyanalytics.com.