Gravy Analytics Named Finalist in BIAKelsey’s 2016 GOLOCAL Awards
GOLOCAL celebrates the best local marketing initiatives of brands; Finalists will be showcased and winners announced at BIA/Kelsey BRANDS, March 22, in New York City
Leesburg, Va., March 16, 2016. Gravy, the only location-based customer intelligence provider unlocking customer interests based on verified local event attendances has been named a finalist in BIA/Kelsey’s 2016 GOLOCAL Awards competition. GOLOCAL celebrates the best local marketing initiatives deployed by brands, which BIA/Kelsey forecasts will spend $61 billion on local audience targeting in 2016.
Gravy is among 10 finalists that will be showcased at BIA/Kelsey’s upcoming conference, BIA/Kelsey BRANDS, March 22, in New York City. Finalists were determined by an independent judging panel of local advertising and marketing experts, who evaluated a competitive field of entries. The top three entrants will be named the 2016 GOLOCAL Awards winners and will be announced on stage at BIA/Kelsey BRANDS.
“The GOLOCAL finalists represent today’s most innovative and effective approaches in local media and marketing by brands,” said MacKenzie Lovings, VP of Marketing, BIA/Kelsey. “We congratulate them on their successes and we’re excited to showcase their efforts at BIA/Kelsey BRANDS where attendees are focused on understanding what successful brand-to-local marketing looks like. We also wish to thank our panel of judges for their thoughtful evaluation of each entry.”
Gravy submitted Gannett, Inc.’s innovative Local Things to Do Apps (“TDD”) powered by Gravy, which were developed and launched as a way for Gannet to engage a younger demographic, attract more local digital ad revenue, Gain actionable behavioral-based insights and analytics and to begin positioning Gannett’s USA Today Network in the local digital space.
“We’re honored to be selected as a GOLOCAL finalist,” said Jeff White, CEO, Gravy. “We were up against some of the best companies in the space, and we feel fortunate to be in their company to be recognized by an industry leader like BIA/Kelsey.”
Gravy is the only location-based customer intelligence platform helping brands increase loyalty and share of wallet by unlocking the true interests and affinities of customers, based on their verified attendance at local events and activities. Gravy applies its knowledge of the definitive local events and activities customers engage in while mobile, to identify their interests and uncover where they go, what they do and why they do it. Gravy uses its AdmitOne™ attendance verification to give brands concise TruLife™ psychographic segmentation, precise competitive visit insights, conclusive ad attribution and the ability to predict and act on where customers will go in the future, in a privacy friendly manner. For more information, visit gravyanalytics.com.
About BIA/Kelsey NATIONAL
BIA/Kelsey BRANDS: The Brand-to-Local Marketing Summit, takes place March 22, in New York City. The summit will examine the drivers of $61 billion in spending by franchise and brand marketers targeting local audiences, as well as the roles of agencies, media and adtech/martech companies.