Gravy Personas
Over 350 consumer personas built on the places and events they visit in the real world.
What are Gravy Personas?
Gravy Personas delivers meaningful consumer personas to help brands understand consumer’s actual interests and buying intent. Brands can enrich their own customer data with our Personas to identify groups like foodies, frequent shoppers, in-market auto buyers, retirees, and pre-movers.
Gravy Personas includes:
- Device identifier
- Every persona identified for that unique device
USE CASES
Using Gravy Personas To Understand Consumer Behavior
Leading brands and companies are using Gravy Personas to improve the customer experience through:
Customer Data Enhancement
Enrich customer data with buyer personas developed from the places they frequent, the events they attend, and brands they show an affinity for in the real world.
Competitive Analysis
Understand what drives consumers to your competitor’s locations and use this information to inform conquesting campaigns and marketing strategy.
Real Estate/Site Selection
Isolate areas of interest based upon the top consumer personas represented there. Align your product offerings with the most relevant consumer personas in the right target area.
Psychographic Analysis
Identify buyer personas for a segment of consumers to better understand their interests and needs.
Campaign Personalization
Use insights on what interests consumers most to personalize messaging for marketing campaigns with real impact.
Personas Product Features & Benefits
First-Rate Consumer Personas
350+ high-quality consumer personas
Quality Data
Built on 100% deterministic location data
Expert Curation
Curated by Gravy over several years with custom business rules to build each persona
Extensive Leading Brands & Categories
Thousands of leading brands and categories of places in the U.S. and Canada
Wide Selection of Categories
A broad set of consumer persona categories representing enthusiast, lifestyle, B2B, life stage, and in-market consumer groups
DATA YOUR WAY
Flexible Data Delivery of Personas
1. Data access with the Gravy Personas API
Request and pay only for the data you need. Get quick access to consumer personas on demand by calling the Personas API with the following parameters:
- Device identifiers
The API will return:
- All of the consumer personas identified for the devices submitted
- A list of the consumer personas returned with an associated number of devices for each
2. Batch data delivery
Consumer personas conveniently delivered directly to you via email or an AWS S3 bucket.