Gravy Teams with ROIchecker to Launch VisitCastTM, the First Solution That Precisely Predicts Foot Traffic for Store-Profit Optimization
Solution Helps Restaurants Manage Operational Costs via Predicting Staffing and F&B Needs for Individual Stores Based on Local Event & Activity Attendances
Leesburg & Vienna, VA., November 18, 2015. Gravy, the only location-based behavioral analytics provider unlocking customer interests based on verified local event attendances, and ROIchecker, the first predictive analytics solutions provider to manage event-driven incremental sales in the restaurant industry, today announced the launch of VisitCastTM. The solution helps restaurant chains increase profitability by predicting foot traffic through visit analysis tied to historical and future events and activities customers attend around individual stores. The partnership combines Gravy’s GOLD local insights and context platform with ROIchecker’s proprietary data modeling analytics, giving restaurant companies the ability to know when store traffic will peak and when it will lag to adjust to fluctuations and optimize profit.
Unpredictable customer flow has been historically one of the main obstacles for restaurant operators to maintain profitable store locations. Now, with VisitCast, built on Gravy GOLD’S historical and upcoming local events and activities data and its AdmitOneTM event and place attendance verification, restaurant companies have visibility into what has, what is, and what will be happening around store locations that impact foot traffic and sales. These unprecedented insights empower operators to know when customers will be attending upcoming events, enabling them to plan ahead for everything from staffing to F&B purchases and even operating hours.
“Having high fixed cost operations, restaurant operators like me are limited in the number of decisions we can make to optimize profits,” said Kris Diemar, CEO and Owner, Smokehouse Live. ”VisitCast will go a long way to drive down operating costs and increase customer satisfaction.”
“Optimizing operations based on store traffic is paramount to success,” said Jeff White, CEO, Gravy. “Gravy and ROIchecker’s delivery of the knowledge of where customers will be, lets restaurant companies proactively manage store operations-to-traffic. Imagine the power of learning that local high school basketball games and local concerts typically drive store visits, and always knowing exactly when and where similar events are about to occur.”
“With 5% industry-wide forecasted net profits and an expected 1.6% sales growth, restaurant companies face mounting pressures to compete and win,” added Lucas E. Wall, CEO and Founder, ROIchecker. “We can now add location-based behavioral analytics and Gravy’s patented geo-fencing technology to increase the visibility of sudden changes in foot traffic. It’s extremely rewarding to be working with Gravy helping leaders in this space know what to anticipate and how to affect positive change on same-store-sales and operations.”
Gravy is the only location-based behavioral analytics and predictive segmentation platform helping brands increase loyalty and share of wallet by unlocking the true interests and affinities of customers, based on their verified attendance at local events and activities. Utilizing Gravy GOLD, the company’s proprietary local insights and context platform, Gravy applies its knowledge of the definitive local events and activities customers attend while mobile, to identify their interests and uncover where they go, what they do, and why they do it. Gravy uses its AdmitOneTM attendance verification to give brands concise TruLifeTM psychographic segmentation, precise competitive visit insights, conclusive ad attribution, and the ability to predict and act on where customers will go in the future, in a privacy friendly manner. For more information, visit gravyanalytics.com.
About ROI Checker
ROIchecker is the first predictive analytics solutions provider with a unique approach to manage event-driven incremental sales in the restaurant industry. ROIchecker utilizes patent-pending technology and proprietary data models to acquire macro and micro exterior events to analyze the causes and effects on restaurant unit economics. ROIchecker’s groundbreaking analysis provides operators with the incremental predictability of sales-affecting events based on actual historical data by the unit. Operators using ROIchecker’s solutions mitigate negative factors by making proper operating adjustments and increasing same-store sales when positive factors are predictive of an opportunity for incremental profits. For more information, visit ROIchecker.com.