Gravy Visitations

Verified visit data based on what consumers do at millions of places of commercial interest across the U.S. and Canada.

What are Gravy Visitations?

Gravy Visitations are created when a mobile device opted into location services is observed at a commercial place of interest. Each visit is verified through Gravy’s AdmitOne verification engine and contextualized with the proprietary place and event metadata.

Gravy Visitations include:

  • Device identifier
  • Place name & city, state, and zip code
  • Timestamp & dwell time
  • An associated chain (if available)
  • Associated event information (if available)

Before you purchase visit data, make sure to understand how to evaluate it for quality

USE CASES

Gain a Competitive Edge with Gravy Visitations

Leading brands and companies are using Gravy’s trusted visit data to gain an upper hand in the market through:

Predictive Analysis
Predictive Analysis

Use known foot traffic patterns to predict future consumer behavior. Enable your operations team to effectively adjust staffing levels, product offerings, and more based on consumer foot traffic.

Loyalty Management

Separate true loyalists from cross-shoppers by discovering which consumers frequently visit your brand locations the most.

Customer Data Enhancement

Enrich customer data with information on the places they frequent, the events they attend, and brands they show an affinity for in the real world.

Competitive Analysis
Competitive Analysis

Understand consumer traffic patterns to competitor locations to inform marketing strategy and conquest your competitor’s visitors.

Attribution Measurement
Attribution Measurement

Analyze the effectiveness of marketing campaigns by correlating ad exposures to actual consumer visits to locations of interest.

Real Estate/Site Selection
Real Estate/Site Selection

Isolate high traffic areas of interest in which to build your next business location.

Footfall Analysis
Footfall Analysis

Capture trends in foot traffic to locations of interest over time.

Visitations Product Features & Benefits

Consumer Insights
Consumer Insights

Real-world consumer intelligence

Quality Data

Quality Data

Built on 100% deterministic location data

Leading Brands & Categories
Leading Brands & Categories

Thousands of leading brands and categories of places in the U.S. and Canada

Precise Geofencing
Precise Geofencing

Precision polygonal geo-fences

Event Metadata
Event Metadata

Event contextualization to enrich place visits

Historical Analytics
Historical Analytics

Up to 3 years of historical data available

DATA YOUR WAY

Flexible Data Delivery of Visitations

1. Data access with the Gravy Visitations API

Request and pay only for the data you need. Get quick access to visit data on demand by calling the Visitations API with the following parameters:

  • Gravy place category or chain identifier
  • Time range

The API will return all visit data for the devices observed within the selected parameters.

2. Batch data delivery

Visit data conveniently delivered directly to you via email or an AWS S3 bucket.

Gain the competitive advantage you need to succeed in today’s challenging economy with Gravy Visitations.