Verified visit data based on what consumers do at millions of places of commercial interest across the U.S. and Canada.
What are Gravy Visitations?
Gravy Visitations are created when a mobile device opted into location services is observed at a commercial place of interest. Each visit is verified through Gravy’s AdmitOne verification engine and contextualized with the proprietary place and event metadata.
Gravy Visitations include:
- Device identifier
- Place name & city, state, and zip code
- Timestamp & dwell time
- An associated chain (if available)
- Associated event information (if available)
Before you purchase visit data, make sure to understand how to evaluate it for quality.
Gain a Competitive Edge with Gravy Visitations
Leading brands and companies are using Gravy’s trusted visit data to gain an upper hand in the market through:
Use known foot traffic patterns to predict future consumer behavior. Enable your operations team to effectively adjust staffing levels, product offerings, and more based on consumer foot traffic.
Separate true loyalists from cross-shoppers by discovering which consumers frequently visit your brand locations the most.
Customer Data Enhancement
Enrich customer data with information on the places they frequent, the events they attend, and brands they show an affinity for in the real world.
Understand consumer traffic patterns to competitor locations to inform marketing strategy and conquest your competitor’s visitors.
Analyze the effectiveness of marketing campaigns by correlating ad exposures to actual consumer visits to locations of interest.
Real Estate/Site Selection
Isolate high traffic areas of interest in which to build your next business location.
Capture trends in foot traffic to locations of interest over time.
Visitations Product Features & Benefits
Real-world consumer intelligence
Built on 100% deterministic location data
Leading Brands & Categories
Thousands of leading brands and categories of places in the U.S. and Canada
Precision polygonal geo-fences
Event contextualization to enrich place visits
Up to 3 years of historical data available
DATA YOUR WAY
Flexible Data Delivery of Visitations
1. Data access with the Gravy Visitations API
Request and pay only for the data you need. Get quick access to visit data on demand by calling the Visitations API with the following parameters:
- Gravy place category or chain identifier
- Time range
The API will return all visit data for the devices observed within the selected parameters.
2. Batch data delivery
Visit data conveniently delivered directly to you via email or an AWS S3 bucket.