CASE STUDY

Using Location Intelligence for In-Market Consumer Insights

See how Hearst reached in-market consumers.

The Client

Hearst is a leading media company which owns magazines, newspapers, TV stations, and TV channels across the U.S.

The Challenge

Hearst wanted to gain insights into consumers who are in-market to buy mattresses and drive foot traffic to an in-store experience.

Results

The Solution

Hearst used Gravy Audiences to identify in-market mattress buyers to target in their campaign.

Ready to start using location intelligence to benefit your business?

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