Commercial Real Estate

    How Commercial Real Estate Clients Are Using Location Intelligence

    Blue Dividing Line

    Audience Targeting

    Reach Mall Lovers & Frequent Shoppers, Casual Diners, Fashion Shoppers and other target consumers with your marketing message. Choose from 200+ ready-made Gravy Audiences available through leading DMP & DSP partners today.

    Customer Retention

    Build a custom audience based on site foot traffic. Re-engage consumers who already visit your properties with compelling offers that encourage return visits.

    Market Research

    Benchmark foot traffic and consumer profile information for candidate portfolio sites. Don’t make a real estate investment without understanding consumer behavioral profile and foot traffic trends at the location.

    Conquesting

    Extend your custom audience using your competitors’ traffic. Target consumers who frequent similar, competing properties – shopping malls, arenas, town centers – and deliver offers that encourage visits to your site instead.

    Leasing and Marketing

    Increase sales and marketing effectiveness. Enhance property profile – and improve positioning – with in-depth, local consumer profile information that includes interests, life stages and affinities.

    Customer Insights

    Reduce tenant turnover and increase average length of lease. Understanding consumer affinities and interests lets you lease to tenants that are well-suited to your property and local consumer base.

    Ad-Hoc Questions

    Learn how Gravy’s location-based intelligence can help you to answer your critical business questions. Contact us today.

    Our Products & Services

    Blue Dividing Line

    Gravy Audiences

    Audiences built on consumers’ real-world activities and interests.

    Gravy Insights

    Location-based customer and competitive intelligence for your business.

    Gravy DaaS

    Location-based data for your unique business applications.