Raw vs. Processed Data

Understand the differences between using raw versus processed data in your organization.

In today’s data-driven world, businesses are constantly looking for new ways to collect, store, and use data to make better decisions and gain a competitive advantage. Not all data, however, is created equal. Data can be raw or processed, and each has benefits and drawbacks. In this infographic, we’ll look at the differences between raw and processed data to help you determine which is best for your organization’s needs.

Ready to learn more?

Download the infographic to learn more about the tradeoffs between raw and processed data, as well as the factors to consider, such as:

  • The importance of data sourcing
  • Identifying the best advertising audiences to target
  • The costs associated with each type of data
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