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    Social ‘Chicken Wars’ Boosted Chick-fil-A Traffic Amid Category Decline
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    So who won the Great Chicken Wars of August? Data from mobile devices shows that following the cacophony of social media cackling about the virtues of competing chicken sandwiches from…

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    QSRweb.com
    Chick-fil-A/Popeyes chicken war yanked August business away from other QSRs
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    The feathers have flown in August’s QSR chicken sandwich war between Popeyes and Chick-fil-A and new data shows the losers may have been the innocent bystanders in this particular battle…

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    MRM Research Roundup: Mid-September 2019 Edition
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    Gravy Analytics’ most recent foot-traffic study that looks at how viral allegiances translated to real-world consumer behavior, comparing foot traffic at Chick-Fil-A, KFC, Popeye’s, and other fast food shops (in the…

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