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    During Privacy Battle, Brands Adjust Location Targeting Strategy
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    Can privacy and personalization ever be compatible? It’s not a question consumers regularly ask, even though concerns over targeting and apps that continuously log location data grow greater by the…

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    The Future of Location in Retail: Beyond Ad Targeting
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    When global fashion retailers like H&M want insights into reducing unsold inventory and more accurately stocking shelves on a regional level, they turn to location data. When restaurant chains like Domino’s Pizza…

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    4 Ways Location Intelligence Will Take Marketing to a New Level in 2019
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    Improving the use of location intelligence, or the process of gleaning insights from geospatial data relationships, has long been the holy grail for marketers looking to satisfy today’s busy, demanding…

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    How D.C. Tech is Rescuing Advertisers Disillusioned with Digital Marketing
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    Everyone – entrepreneurs and marketers alike – thought they were the silver bullets. The solution to the never-ending quest for sales leads. Digital marketing and marketing automation are here! They…

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