News

    Stay up-to-date with Gravy Analytics.

    Read the latest news about our company, and browse recent announcements about our partners, products and services.
    Washington Business Journal Logo

    Gravy Analytics founder: ‘We have the DNA of a billion-dollar company’

    1024 578 Gravy

    Dulles-based mobile data platform Gravy Analytics has raised another $5 million as the tech startup seeks to capitalize on a confluence of timing, market growth and funding. “I think we have the DNA to build a billion-dollar company,” CEO and founder Jeff White said about the company, which was founded in 2011 and now boasts “well north of…

    read more
    The VentureFizz Logo

    The VentureFizz Podcast: Rick Braddock – Accomplished Executive, Investor and Former CEO of Priceline

    1024 578 Gravy

    For the 63rd episode of our podcast, I interviewed Rick Braddock, a highly accomplished executive and investor. Although most people are familiar with William Shatner of Star Trek fame, there are certainly lots and lots of people who also remember him as the pitchman from Priceline. He was partly paid in stock options and helped build…

    read more
    MarTech Today Logo

    Gravy’s ‘location data forensics’ seeks to identify, minimize fraud in programmatic bidstreams

    1024 578 Gravy

    Location intelligence company Gravy Analytics is introducing what it’s calling “location data forensics.” Its purpose is to filter out unreliable, inaccurate or fraudulent location data from the bidstream. Location data often unreliable. Mobile ad exchange bid requests including location are often significantly more valuable than those without. That results in a lot of questionable location data being passed…

    read more
    Gravy Analytics Logo

    Gravy Analytics Unveils Location Data Forensics

    1024 578 Gravy

    New forensic technology validates and categorizes location signals delivering value, insights and trust DULLES, VA., December 19, 2018 — The strategic value of location data used by advertisers, business analysts, market researchers and data platforms is exploding, however the industry is plagued with data inaccuracy and fraud. Today, to increase transparency and trust, Gravy Analytics…

    read more