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    PeerLogix, Gravy Analytics team for audience discovery segments

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    In their collaboration, the two companies will aim to create next-level audience discovery segments, combining location and OTT viewership data to allow marketers to target consumers across channels based on a union of their data sets. Using these new audience segments, advertisers can reach consumers based on TV programming, films or music they stream online…

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    Google employee walkout followed by call for Google blackout at 11:10 am Pacific time

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    As has been widely reported, Google employees and contractors are staging a global walkout to protest the company’s response to a range of sexual harassment allegations and payments made in connection with some of those claims. The allegations and payments were first reported by the New York Times on October 25. Close Google tabs ‘for a minute.’ The scheduled…

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    PeerLogix and Gravy Analytics Partner to Create Next-Level Audience Discovery Segments, Combining Location and OTT Viewership Data

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    PeerLogix, Inc, the go-to audience discovery platform for the evolving OTT/streaming TV ecosystem, announced their data-focused partnership with Gravy Analytics, a real-world location intelligence company, designed to allow marketers to target consumers across channels based on a union of the companies’ extensive data sets. This partnership is powered by LiveRamp, a leading provider of omnichannel identity resolution,…

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    PeerLogix and Gravy Analytics Partner to Create Next-Level Audience Discovery Segments, Combining Location and OTT Viewership Data

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    PeerLogix, Inc (OTC: LOGX), the go-to audience discovery platform for the evolving OTT/streaming TV ecosystem, announced today their data-focused partnership with Gravy Analytics, a real-world location intelligence company, designed to allow marketers to target consumers across channels based on a union of the companies’ extensive data sets. This partnership is powered by LiveRamp® (NYSE: RAMP), a leading…

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