20 Big Data Companies That Are Redefining Marketing

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    At first glance marketing and big data might seem like odd bedfellows, but they’re actually very complementary. Marketing is all about effectively reaching different audiences and data tells us what’s working and what’s not.

    These days there’s more available data than most businesses and marketing teams know what to do with, which can lead to new opportunities if that data is accurately interpreted and effectively deployed.

    The following companies offer unified views of data, entire customer databases, campaign optimization, strategy services and other crucial data services to make marketing as effective as possible.

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