4 ways IoT can improve the experience in sports stadiums


Attending sports events in stadiums is among one of the most enjoyable experiences of life. It is also a way to strengthen the bond with friends and family. However, people often avoid stadiums due to many hassles and unavoidable experiences they need to go through. From high prices of tickets to parking issues, attendees face many challenges before and during the game. The management staff and owners of stadiums have noticed the issues and begun upgrading their stadiums. In the era of everything becoming smart, stadiums are no exceptions. With the advent of the internet of things (IoT) and effective implementation to enhance overall experience, stadiums have been getting smarter day by day.

According to research firm Allied Market Research, the global smart stadium market is estimated to generate $22.10 billion by 2025. Many technologies have been installed in stadiums to improve the experience. People are now experiencing games in a totally different way. Following are some of the technologies implemented in smart stadiums.

Tracking Fans

The connectedness of crowd in smart stadiums will generate a huge amount of data for companies to collect and mine. As tens of thousands of fans in the stadiums log on to their devices, go for a drink, and cheer wholeheartedly for their teams, they generate an enormous amount of data related to behavior that companies can use for their benefits. The consumer behavior analytics can be a great tool to determine consumer intent, verification of places and event attendees, and categorize location signals. Machine learning algorithms can analyze fan behavior.

Gravy Analytics, a startup based in Virginia, has been developing a model that offers consumer behavior analytics for huge audiences. Its location data processing platform, AdmitOne, uses proprietary algorithms and machine learning to filter out location signals, categorize them, and identify place and event attendances along with consumer intent. Once fan behavior data is collected, stadium owners can offer food, drinks, and other necessary items along with merchandize and season tickets, streamlining the experience for the thousands of fans who attend their venues.

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