It’s All Good for Gravy in New Partnership with LiveRamp

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    Gravy Analytics, a top provider of real-world consumer intelligence based on verified attendances, and LiveRamp, an Acxiom company and leading provider of omnichannel identity resolution, announced this week the availability of “Gravy Audiences” through the LiveRamp IdentityLink Data Store.

    As for the crux of the partnership and the benefits offered, here’s what we know.

    This partnership lets marketers access Gravy’s exclusive audiences through LiveRamp’s extensive network of programmatic advertising partners and serves as a data foundation that enables marketers to deliver more timely and relevant messaging to consumers.