Bruster’s Ice Cream celebrating its 30th birthday

The Times

Born in Beaver County and now spanning the globe, Bruster’s Real Ice Cream has become synonymous with sweet treats.

“I come here a lot because the ice cream is good,” said Betty McKinnis, 92, of Beaver Falls, enjoying a butter pecan cone Thursday at Bruster’s flagship store in Bridgewater. “I like that they have lots of new flavors.”

The two newest flavors — peanut butter banana sundaes and sea salt caramel with almonds — arrive Monday at about 200 Bruster’s stores worldwide. Those are the July specials marking a year-long celebration of the ice cream chain’s 30th anniversary.

Bruster’s turns 30 on July 13, and the Bridgewater store will celebrate that day by rolling back prices to 90 cents, like they were in 1989. This deal lasts from 4 p.m. to close, only at the Bridgewater store, which also will host an ice cream eating contest that day.

“It’s going to be a madhouse,” Bruster’s CEO Jim Sahene said. “We’re lucky it falls on a Saturday, which is typically one of our busiest days anyways.”

Bruster’s has more to celebrate than just a milestone birthday, as the company, including its stores in South Korea and Guyana in South America, is in the midst of six consecutive years of sales growth and the highest average unit volume in company history.

Headquartered on Mulberry Lane in Bridgewater, Bruster’s achieved several notable firsts in 2017-18, such as digitization of its customer loyalty program; new stores in California, Utah and Arizona; a retail area at KeyBank Pavilion in Burgettstown; and an exclusive partnership with Major League Soccer champions Atlanta United FC to sell Bruster’s in Mercedes Benz Stadium, where the Atlanta Falcons also play.

And there are no plans of stopping.

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