Knowing a customer’s location has long been regarded as one of the prime benefits of mobile, and marketers have taken notice. In this report, we’ll look at how marketers have evolved their use of location data beyond the tried-and-true use, geo-fencing, citing 14 detailed examples featuring companies from Danone to WeWork. Our hope is that it will open your eyes to location data’s possibilities.

The use cases are split into two broad categories:

• Uses Cases for Location Data in Marketing
• Uses Cases for Location Data in Predictive Analytics