How CI Can Help Retailers Navigate COVID-19 Pandemic

Gravy Analytics, a location intelligence provider headquartered in Dulles, Virginia, enumerated in a recent blog post ways on how retailers can leverage competitive intelligence to stay relevant in the wake of the COVID-19 pandemic.

As Gravy Analytics noted, CI gives companies a better understanding of the entire market landscape and provides them with valuable insights that they can apply to their business.

Using CI tools, retailers can gain insights into customer behavior for a more strategic competitor analysis that can aid in implementing stocking strategies, understanding brand affinities and monitoring customer movement. Insights generated using CI tools will provide retailers with necessary data to measure the success of retail marketing or new initiatives, Gravy Analytics said.

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