PushSpring, the fastest growing data buying platform, announced that 20 data providers have joined PushSpring’s Audience Marketplace, providing a seamless audience creation and activation experience for data buyers.
PushSpring’s platform launched in Q2 and democratized data buying with a streamlined UI, visual audience discovery experience, and intuitive audience creation tools. This solution revolutionizes the data buying experience offering intelligent keyword search and vertical browsing. The Marketplace has also answered the demand of data buyers across the industry looking for access to an extensive collection of data for custom audience creation and timely activation. The PushSpring Audience Marketplace allows buyers to instantly create audiences with any combination of data sets available across the entire Marketplace. These custom audiences can be activated within days across any one of the activation destinations available to Marketplace customers.
The Audience Marketplace redefines data marketplaces by mirroring a familiar experience, online shopping. Data buyers can select any data set, and click through to detailed descriptions, educating buyers on both the data providers and the data set considered. Information includes audience insights, similar audience suggestions and endless activation options. Further, the PushSpring Audience Marketplace provides an unmatched level of transparency for data sources and pricing structures. Data is available at organization-level CPM pricing that does not change based upon the audience attributes or chosen data providers.