First Look: adsquare and Gravy Analytics to Offer Event-Based Audiences via adsquare’s AMP

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    MAW learned Monday that Gravy Analytics, a provider of real-world consumer intelligence based on verified attendances, and adsquare, the neutral mobile data exchange for advertisers and media buyers, have teamed up.

    According to an advance look at the partnership details, we can tell you that the companies have partnered to roll out the availability of Gravy Audiences through adsquare’s audience management platform (AMP).

    The partnership enables marketers using AMP “to use Gravy’s unique location-based audiences for their programmatic advertising campaigns.”