Go Beyond Demographics to Max Out Marketing Performance

MKTG Insight

We all have something we enjoy that is atypical for our age or gender or income bracket. I drive a Mustang and love action-adventure films, for example; but the general expectation for a woman my age is to own a minivan and watch rom-coms.

Today, more than ever before, consumers are doing the unexpected. They’re not acting their age. They’re going out of stereotypical gender boundaries. They’re buying based on their interests and values; on what influences and inspires them.

That was the inspiration behind “Beyond Demographics: The Data You Need to Max Out Marketing Performance,” DMCNY’s July breakfast event at Black Barn restaurant in New York. Demographics are important, of course. But demographics alone are no longer enough to attract, engage, and convert high-potential B2B and B2C customers alike.

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