Exclusive audiences combine predictive and behavioral consumer data for precise ad targeting
LEESBURG, Va. and NEW YORK, Nov. 15, 2017 /PRNewswire/ — Real-world location intelligence company Gravy Analytics and performance marketing data provider Cross Pixel today announced their collaboration in creating powerful, new consumer audiences for use in digital advertising campaigns. These audiences address the evolving need for marketers to understand consumer shopping behavior, whether online or offline. The new in-market audiences blend Cross Pixel’s online shopping and researching data with Gravy’s offline consumer behavioral data to better predict purchase intent.
Deterministic data about where people go online and in the physical world is combined to identify consumers in the market for homes, electronics, apparel, jewelry and more. For example, ‘Home Buyers seeking a House’ combines data from consumers observed on real estate websites with those observed at open houses. Similarly, ‘Car Shoppers’ reaches consumers seen at both auto-related websites and auto dealerships. Other audiences are designed to reach holiday shoppers, including ‘Electronics Buyers Holiday Shoppers’, ‘Luxury Lifestyle Holiday Shoppers’ and ‘In-Market Family Fun Holiday Shoppers’.