Event-driven audiences let marketers target mobile consumers based on real-world activities
LEESBURG, Va., June 6, 2017 /PRNewswire/ — Gravy Analytics, a leading provider of real-world consumer intelligence based on verified attendances, and LiveRamp™, an Acxiom® company (NASDAQ: ACXM) and leading provider of omnichannel identity resolution, today announced the availability of Gravy Audiences through the LiveRamp IdentityLink™ Data Store. This partnership lets marketers access Gravy’s exclusive audiences through LiveRamp’s extensive network of programmatic advertising partners and serves as a data foundation that enables marketers to deliver more timely and relevant messaging to consumers.
Gravy Analytics offers mobile, location-based consumer audiences based on permissibly verified attendances at local events and venues. Using a comprehensive U.S. events database, Gravy curates more than 200 premium audiences in the lifestyle, enthusiast and intender categories. Unlike modeled audiences, Gravy Audiences are built using deterministic data that confirms attendance at a relevant event or venue. For example, only devices observed at a recent open house or mortgage lender will be included in an in-market home buyers segment. As a result, Gravy Audiences are among the most efficient and high-performing mobile audiences available today.