The Trade Desk Offers Gravy Analytics TruLife™ Mobile Audiences in Data Management Platform

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The only location-based audiences built on local event-attendances are now available to The Trade Desk brand, agency & DSP users.

Leesburg, Va., December 13, 2016.  Gravy Analytics, the only location-based lifestyle and in-market audience platform based on verified local event attendances, today announced its integration into The Trade Desk DMP.  For the first time, The Trade Desk users have access to TruLife verified audiences for use in targeting, re-targeting and competitive geo-conquesting campaigns, with foot traffic attribution.

Gravy’s unique mobile-derived audiences are built on the local events and activities consumers engage in and the places they go in their daily lives.  Digital marketers are using TruLife audiences for high-scale in-app mobile campaigns, cross-device campaigns, or both.  Gravy audiences include verified lifestyle and enthusiast categories ranging from active athletes and live music lovers, to in-market home and auto buyers and dozens more.

“We’re proud that The Trade Desk selected Gravy Analytics to deliver such and exclusive audience set for its users,” said Jeff White, CEO, Gravy Analytics.  “We look forward to helping the team drive measurable performance improvement for its DMP users.”

TruLife premium audiences are fueled by Gravy’s pseudonymous 242 million device Open Geo-Signals Cloud network, and processed against Gravy’s AdmitOne™ attendance verification platform.  AdmitOne processes billions of Geo-Signals daily, rigorously verifying consumer attendances at events, activities and places, to create verified Gravy TruLife audiences.

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