Another year, another Amazon Prime Day shopping extravaganza in the books.

This year’s Amazon Prime Day was reportedly the company’s biggest shopping event to date, with shoppers purchasing more than 100 million products online. Again, consumer electronics were a top priority for a majority of online bargain shoppers: the e-commerce giant noted the Toshiba 4K Ultra HD Fire TV Editions (50-inch and 43-inch) are now the best-selling TV deals in Amazon history — together selling over six times as many TVs compared to last year’s record-setting Fire TV Edition. Amazon customers also stocked up on back-to-school and off-to-college season electronics, purchasing PCs and other computer accessories.

But it’s worth noting that on Prime Day, Amazon was not the only game in town. Competitors like Best Buy, Walmart and Target offered their own competitive deals to grow their own slice of the “Black Friday in July” ecommerce pie.

But how did these brick-and-mortar stores fare? Were they impacted by the ecommerce frenzy and if so, what lessons can be learned?