Appointment of Simon positions Gravy for accelerated strategic growth in the geo-location based marketing industry
Leesburg, Va., June 3, 2016. Gravy, the only location-based customer intelligence platform based on verified consumer local event attendances, has appointed Todd Simon as a strategic board observer. In this role, Mr. Simon will provide the Gravy board of directors with guidance on strategy and corporate development.
Mr. Simon is an expert in emerging digital technologies and commercial applications, including location technologies and proximity marketing. He led corporate development and M&A at the Rubicon Project, the largest independent advertising technology company, and at xAd, Inc., the largest location based marketing company. Todd was a senior investment banker focused on media technology with Credit Suisse and Donaldson, Lufkin & Jenrette, and led West Coast digital media investment banking at Oppenheimer. Todd is also an advisor to China’s CITIC Capital. He received his M.B.A. with honors from Columbia Business School.
“Gravy has outstanding location verification technologies and unique event data elements, that have broad extensibility in the advertising and marketing technology sectors,” said Todd Simon.
The appointment comes after Gravy’s announcement of its first-of-a-kind Geo-Signals Location Verification cloud. The cloud is helping ad-tech partners and brands turn billions of location signals into valuable consumer insights and intelligence.
“We’re very pleased to have an industry leader of Todd’s caliber join our team,” said Jeff White, CEO, Gravy. “He brings a wealth of geo-location knowledge and experience to Gravy, as well as a long-standing track record of success. As the Location space explodes into a $55 billion dollar industry, Todd joins us at a pivotal time to help amplify Gravy’s unique position with investors, clients and partners.”
Gravy is the only location-based customer intelligence platform helping brands unlock consumers’ true interests and passions, based on their verified engagement at local events and commercial places. Gravy combines confirmed geo-signal knowledge of where customers go and what they do with its AdmitOneTM attendance verification, giving brands TruLifeTM predictive segmentation, premium audience targeting and foot traffic attribution, in a privacy friendly manner. For more information, visit gravyanalytics.com.